Technological Updates and Trends

Providing experiences in a 360 marketing campaign is based on transmitting a message on multiple platforms and that it meets a general idea. We explain how it works and key examples. The 360 ​​marketing proposal is simple: Reach the target audience using as many communication channels as possible. The idea is to carry out a great advertising pattern that is replicated in various media, which will allow information to reach customers much easier. In fact, it is not simply releasing the data and transmitting it in each communication channel, it is carrying out a strategy that requires planning, since it is necessary to evaluate each element and, otherwise, customers could see it as an invasive campaign. The forms of consumption change constantly, so it is normal that promotions do too, and it is for this reason that companies need to adapt with Growth Hacking strategies. In the following paragraphs, we will go into an in-depth look at best 360 campaigns


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