The 8 Best ASO Practices
Calvin Cohen (cohencohen)
on
December 16, 2020
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Best ASO PRACTICES to put into action
this year!
1. Choose a great Name/Title of the
application.
The title, along with the icon, is the first thing
users will see when they discover your app in
stores.
The name should represent the purpose/use of
the application, be clear and catchy.
You can also add some keywords to improve the
ranking of the application and make users better
understand the use of it. You can follow this
structure:
Brand name + keyword 1 + keyword 2
The keywords in the name/title of the app carry
a lot of weight in stores, so you should make the
most of it!
2. Work on a remarkable icon.
Regarding the name/title of the application, it is
very important to have an optimized icon.
Make the icon clear and explanatory so
users understand what the app is about.
You could decide on a very distinctive logo, in
order to differentiate yourself from the
competition.
You could also decide to work on a similar logo
with the idea that the application could appear in
the similar applications section of your
competitors.
With that said, you might ask yourself: what
should I do then?
👉Testing A / B!
What we advise you is that you try different
options and see how they work to know which of
them will bring you more traffic + downloads.
💡 For the Apple App Store, keep in mind the
new dark mode in iOS 13 and what it means for
app product pages. The visual (logo +
screenshots) can be perfectly visible in light
mode but goes completely unnoticed in dark
mode.
3. Use A/B testing to test everything you
can.
As we just mentioned for the icon, you should
also do A/B tests to test each measurable
element to find out exactly what works best.
Before proceeding with a change in the
listing/product page of your application, you
should use an A/B testing tool to know what to
expect.
To get the best possible understanding, test
each change separately.
4. Keyword research for the win.
Keyword research is more than important to
your ASO strategy.
Start working on it as early as possible, even
before launching the app if everything is
optimized and ready for when you launch it.
Try to find as many
keywords and keyword combinations as you
can in relation to your application, your market,
your features, and what users type when they
search for it.
5. Locate your app page in app stores.
If your application is available in different
countries, you should not only translate the
original content but also adapt it to each country
in which it will be available.
Each country has its own culture, its own habits,
and its own behavior, so do not forget to adapt
the content of your app page in the app stores
every time you open the application to another
country, such as texts and screenshots.
6. Pay attention to the weight of your
application.
You should not make it weigh more than 100MB
since if users want to try to download your
application without having a WiFi connection,
they will most likely not be able to download it if
it is too heavy.
And in that case, there is a low probability that
users will come back later to download it.
7. Don't forget the quality of the application
itself.
Although it seems obvious, it can be one of the
most important tips to keep in mind.
- Focusing on the ASO, you may forget to keep
your application up to date and pay attention to
possible errors. This can lead to buying reviews
from services like https://app-promotion.net/buy-ios-
app-downloads/.
- However, you could have the best possible
ASO strategy, if your application is not working
properly, you will not benefit from it.
- Therefore, you always have to work hard to
provide your users with the best possible
application.
- In addition, it provides users with a separate
page to report bugs, so that users do not leave
negative reviews and low ratings.
8. Keep an eye on your competitors and be
reactive.
ASO is constantly changing, as is the list of your
competitors' stores, so keep in mind to monitor
them regularly, as well as any news about both
stores, so you don't miss anything.
Be reactive and don't hesitate to update your
app page in mobile app stores.
Conclusion.
In the end, the ASO as a whole is a combination
of many aspects and you need to work on each
of them for your strategy to be effective.
Keep each store's guidelines and best practices
in mind when implementing your strategy, and
most of all, don't be afraid to give it a try!
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