What Is Guerrilla Marketing?
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January 29, 2024
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Introduction to Guerrilla Marketing
Many of you might not have heard about the word Guerrilla marketing but it is well known in the marketing
world. So in this article, I�ll explain to you what Guerrilla marketing is and why it is different and helpful
in creating brand/product awareness among consumers.
After reading this article I�m pretty much sure that you will add one more creative marketing strategy in your
list that can help you in advertising your brand. So, let�s start from the basics and we will go deep into
guerrilla marketing strategies.
With the increase in the COVID-19 active cases, many small and medium-sized enterprises are facing
difficulties in continuing their store.
About Guerrilla Marketing or Little-Known Facts
Guerrilla Marketing is a creative marketing strategies used by most of the brands and small businesses around
the globe to advertise its product unconventionally. It was introduced or popularized by Jay Conrad
Levinson�s in the 1980�s. He wrote several articles and books on guerrilla marketing tactics that helped many
brands to create awareness.
Looking for more creative marketing strategies that can 6X your business??? Check our blog about Inbound
marketing demystified with strategies and examples.
Nowadays most of the companies prefer to use guerrilla marketing tactics as it requires more creativity and
little budget to spend. It is cheaper than traditional marketing. As it is cost-effective and focuses more on
the reach than frequency, most of the small as well as big brands try to indulge and get customer attention.
Read More: https://www.sfwpexperts.com/what-is-guerrilla-marketing-top-effective-examples-and-tactics/
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